IAA InterAd X World Champion Chosen
Winners on Display at 40th IAA World Congress and Cannes Advertising Lions

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New York, NY, March 6, 2006 – MixedGreens from Emerson College, Boston, MA, USA was declared World Champion of the annual International Advertising Association (IAA) InterAd X global student advertising competition. MixedGreens advanced to the world finals as winner of the US/Can Regional IAA InterAd X competition and will be awarded the IAA InterAd X Trophy at the 40th IAA World Congress, in Dubai later this month. The winning entry will also be on display at the Dubai Congress and at Cannes Advertising Lions at the Advertising Community Together (ACT) exhibition.

The IAA InterAd X competition is part of the IAA's Professional Development program and is designed to give students a chance to test their skill with a real world client case study. “We are committed to the training and education of the next generation of marketing communications professionals,” said IAA Chairman and World President Michael Lee. “Many of the participating schools use the IAA InterAd X competition as part of their marketing and advertising curriculum.”

This year's IAA InterAd X client for the advertising competition was the United Nations Environment Programme (UNEP). Entries were received from 14 schools in 12 countries and the teams were judged by UNEP project administrators and IAA professionals.

The UNEP case brief focused on electronic waste and challenged the students to take a comprehensive approach to developing their campaign.  “The world desperately needs a better management of waste from mobile phones, personal computers and other consumer electronics. Recycling and re-using is one part of the solution. For that we need the awareness of the young consumers, “said UNEP project administrator Ms. Solange Montillaud-Joyel.  “We were extremely delighted to see such creative and cool campaign ideas in this year's competition, and hope now to find IAA members willing to take up the challenge and help us to actually produce and run the campaign.”

The entry can be viewed at http://journalism.emerson.edu/savealife/. MixedGreens faculty advisors are Thomas Vogel and James Rowean. MixedGreens team members include: Amanda Callahan, Sebastien Klein, Sanam Petri, Mandy Yan Liu, Talli Pinhasi, Jessica Perrone, Shondra Temple, and Carla Hollingsworth.

Four other regional teams also reached the IAA InterAd X World finals and will be given global runner-up awards based on their juried scores. The runners-up are:

Global 2nd Runner-up: Sublime - American University in Sharjah, UAE
Global 3rd Runner-up: Think Tank - RMIT, Australia
Tie Global 4th Runner-up: TargAd - SAWI, Switzerland
Tie Global 4th Runner-up: Clickers - Politecnico Grancolombiano, Colombia

The winning entry will be on display at the Advertising Community Together (ACT) exhibition at both the Dubai Congress and at Cannes Advertising Lions. Under the banner of “Great Ads for a Better Future,” the ACT exhibition is an initiative created by employees of AdForum.com in partnership with UNEP. The ACT exhibition will showcase a comprehensive and unique compilation of sustainable development and corporate social responsibility campaigns from nearly 140 advertising agencies in 37 countries.

International Advertising Association

The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a one-of-a-kind global partnership whose members comprise of advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a clearinghouse for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals. For more information please visit www.iaaglobal.org.

United Nations Environment Programme

The United Nations Environment Programme (UNEP), headquartered in Nairobi, Kenya, was founded in 1972 and represents the environmental consciousness of the United Nations. UNEP notably works to promote sustainable consumption and production and develop communication tools to raise awareness on sustainability issues among the marketing/advertising sectors. For more information please visit www.unep.fr/sustain.

Contacts:

IAA World Service Center:
Michael Lee, Chairman and World President (IAA)
Tel: 212-557-1133

UNEP Press Office:
Robert Bisset, UNEP Press Officer
Tel: 33 1-44-37-76-13

International Advertising Association (IAA)
521 Fifth Avenue, Suite 1807
New York NY 10175
Tel: (212) 557-1133
Fax: (212) 983-0455
www.iaaglobal.org

International Advertising Association

Professional Development and Education Program

IAA administers a global advertising education network. It comprises fifty-three IAA Accredited Institutes--leading universities, colleges and professional schools world wide.

Accredited Institute faculty, provide state-of-art marketing communications education and professional training for those aspiring to leadership positions within the profession.

Accredited Institute graduates who satisfactorily complete an IAA approved program of studies receive IAA's Diploma in Marketing Communications.

For more information about the IAA education program please visit http://www.iaaglobal.org/professional.asp?articleID=76&subsiteID=2&openNav=51 or contact:

John H. Holmes, Ph.D.
Director IAA Educational Programs & Alliances
Tel: 865-458-1282

Print Ads

The campaign includes 16 print ads, 4 variations in 4 languages (English, Spanish, French and Chinese). Ads top half page shows a chalk outline of different electronic devices with yellow Police tape stating “Police Line Do Not Cross.” The bottom half of page is black with white copy that reads SAVE A LIFE.

Web Site

Highlights - Scene of the Crime SAVE A LIFE headline in white on black background placed above illustration of e-waste crime scene, with yellow police tape across illustration. The page also incorporates short copy points and short copy with punch, along with UNEP logo and complementary message.

Please visit the website at: http://journalism.emerson.edu/savealife/