Careers in Integrated Marketing Communication

IMC professionals are in demand. In today's world, businesses are integrating IMC practitioners into all levels of their organizations. As an IMC specialist, you can help organizations establish long-term relationships with consumers and stakeholders. You can write copy, develop media plans, and converse about return-on-investment and profit-and-loss statements. You can devise and execute data-driven, outcomes-based strategies that combine creative tactics enabling companies to communicate cohesively and persuasively about their products and services. Most importantly, IMC practitioners have the invaluable ability to conceive of fresh ways to direct disparate marketing disciplines to build and implement a truly integrated communication plan.

Emerson graduates are marketing communication leaders and innovators in international corporations, advertising and public relations firms, insurance and financial institutions, and nonprofit organizations across the United States and around the world. They are account supervisors, marketing managers, public relations directors, strategic communication consultants, brand managers, and vice presidents of marketing, e-commerce, and database management.

Recent Employers of Emerson Interns and Graduates

• Accenture
• AIDS Action Committee
• Arnold Worldwide
• Arthur D. Little
• Avon
• Blue Cross/Blue Shield
• Boeing Company
• Boston Ballet
• City Year
• Comcast
• DreamWorks SKG
• Empire State Building Observatory
• Fidelity Investments
• Fleet Financial Group
• Foote Cone & Belding
• Forrester Research
• Four Seasons Hotel – Boston
• Garfield Group Public Relations
• Grey Advertising
• Harper's Bazaar
• Harte-Hanks
• Hill, Holiday
• IBM
• L'Oreal
• Macy's
• McCann Erickson
• Ogilvy & Mather
• Parker Brothers
• Polaroid Corporation
• Politzer & Haney
• Remedy
• Smash Advertising
• State Street
• The United Nations
• U.S. Tennis Association
• Warner Bros.
• WBZ – TV
• Weber Group